Welcome to the First Column IT Tech Blog

HomeBlog
Automation Is a Vital Part of Running a Modern Business

Automation Is a Vital Part of Running a Modern Business

April 24, 2023

Automation continues to play a major role in business operations, but some companies have more trouble than others with implementation. Most businesses just don’t think out their strategy before implementing it, so we wanted to bring to your attention what businesses tend to automate, as well as the tools used to do so.

What Do Businesses Tend to Automate?

Businesses will generally assign people to perform tasks that they think are in the company’s best interest, but the act of automation allows businesses to have these same tasks carried out by technology, thus freeing the human resources of a business to spend their efforts elsewhere. Automation is introduced into an infrastructure in an attempt to automate time-consuming tasks and allow employees to spend more time on tasks that better the company in other ways, like creating better products or better experiences.

Let’s go over some of the ways that businesses automate processes:

Marketing

Businesses want to make sure their products are seen by potential customers. To this end, marketing uses automation for several tasks:

  • Social media posts: Social media helps businesses connect with potential customers and advertise their products. This is made easier through automation. The right content management system can push content to social media platforms when it is published, allowing companies to remove steps from the equation and post more frequently.
  • Website traffic analysis: Google Analytics is a great tool that can help you with automated traffic analysis that gets delivered to the ones who need the reports the most. This keeps people from spending too much time fixating on data when they can instead be working on something else.
  • E-commerce or event registration: Automation tools that can send information through email, like event information, products, services, or offerings, are extremely helpful for connecting with users. The right automation service can contact countless consumers at once, making your life much easier as a result.

Finance

Finance is imperative for any business to stay operational, so you can take advantage of these two technologies to make it much easier and more efficient to manage:

  • Payroll: Payroll can be expensive and time-consuming, but with automated tools, you can take payroll away from HR while making sure that everyone gets paid on time.
  • Accounts receivable: Businesses that want to make sure they get paid on time (at least most of the time) will want to have an automated invoice system that can notify users when they have a bill due or an outstanding balance.

Administration

Automation also makes running a business easier than ever, including the following administrative tasks:

  • Data backup: Having data backups is crucial to your business’ longevity, and a modern BDR (Backup and Disaster Recovery) device will allow you to streamline the process, from backup to restoration.
  • Email management: If your staff get too many emails and are exhausted from managing them all, you can set up automated filters and folders to help them stay ahead of it all.
  • Task management: Platforms that automatically track time spent on tasks and scheduling can be remarkably helpful for companies that want to streamline processes.

First Column IT can equip your business with all the tools it needs to succeed. To learn more, call us today at (571) 470-5594.

Previous Post
May 9, 2025
Adjusting Your Business IT Approach Can Bring Greater Outcomes
Is your business technology a tangled web of frustrations? You're certainly not navigating this digital dilemma alone. We frequently hear from organizations grappling with sluggish networks, outdated software that feels like a relic from the dial-up era, and the ever-present anxiety of safeguarding crucial business data.
May 7, 2025
A Quick Introduction to the Drives in Microsoft Windows
Windows is, for the most part, the default operating system you can expect to see in a business setting. That said, some owners have never used a Windows computer before, instead using a simple Chromebook or a Mac. Still, it’s good to know how Windows works, especially since it seems there’s a significant gap in knowledge.
May 5, 2025
How Your Business Can Implement Better Cybersecurity Training Practices
Cybersecurity isn’t the most fun thing to talk about, but it’s still important. This is especially for your employees who are on the front lines, the most likely folks to encounter threats during their day-to-day tasks. Today, we want to cover how your business can build better cybersecurity training practices that can keep your business secure for the long haul.

Have a project in mind?

Start with our free consultation for VA, DC and MD companies. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here