Welcome to the First Column IT Tech Blog

HomeBlog
Gmail Incorporates More Stringent Phishing Protections (But There’s a Downside)

Gmail Incorporates More Stringent Phishing Protections (But There’s a Downside)

September 8, 2023

Since 2019, Google has had a feature built into their Chrome browser called Enhanced Safe Browsing. Intended to help prevent phishing attacks, this feature effectively steps in to warn users about links that it deems suspicious. More recently, this feature was added directly to Gmail. Let’s talk about how to enable it… and why you might actually want to think twice about doing so.

What is Enhanced Safe Browsing?

Originally, Enhanced Safe Browsing was a Google Chrome feature, and more or less warned users about links that the browser deemed suspicious in an attempt to help prevent malware, phishing, and other such threats. With email playing such a major part in so many phishing attacks, however, Gmail now hosts the feature natively.

With Enhanced Safe Browsing enabled, all links and attachments will be scanned and compared to Google’s database of known scams and malicious websites—a database that Google updates every half hour.

How to Enable Enhanced Safe Browsing

You’ll need to be logged into your Google Account to do this, and from there, access Security and from there, Manage Enhanced Safe Browsing to enable it. Doing so will activate it in Gmail, as well as any other Google software you use, including Chrome, down to the extensions and file downloads.

This is the big problem we’re concerned about.

Turning On This Feature is Effectively Gifting a Ton of Personal Data to Google

Reviewing what we’ve said thus far, this feature gives Google access to most of what most people use Google’s products for (particularly in the workplace) and insight into what they are being used for. To be fair, Google does claim that this data is anonymized after a short time, but studies have revealed that this anonymization isn’t perfect.

Ultimately, we wouldn’t recommend that businesses utilize this feature as compared to other options, and especially not as a replacement for robust and comprehensive user training and phishing awareness (after all, not all phishing attacks will come through Gmail exclusively), but it is ultimately up to you.

For other ways to help better secure your IT infrastructure, First Column IT is here to help. Reach out to us at (571) 470-5594 to learn more.

Previous Post
July 25, 2026
Your Team is Your Best Technology
Deploying AI and automation across a business does not automatically improve revenue generation and profit margins. It is common to look at the current software landscape and treat new tools as a shortcut to bypass foundational strategy. Technology amplifies efficiency, but it cannot manufacture value out of thin air.
July 24, 2026
How Artificial Intelligence Changes Cyberthreats for Small Businesses
The rise of artificial intelligence has fundamentally changed the cybersecurity game for small and medium-sized businesses. Cybercriminals now use generative AI to launch rapid, highly automated attacks that easily slip past traditional, outdated security software. As such, business owners must adapt quickly to protect their networks and financial assets from these advanced digital threats.
July 22, 2026
Hunting Down Hidden Operational Waste in Your IT Infrastructure
Business owners generally maintain a strict watch over payroll and marketing expenditures. When those primary categories see an increase, it prompts an immediate operational review. However, a different type of operational expense frequently expands without oversight, avoiding standard executive scrutiny.

Have a project in mind?

Start with our free consultation. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here