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Want a Competitive Advantage? Implement These 4 Technologies Today

Want a Competitive Advantage? Implement These 4 Technologies Today

June 14, 2023

Technology is one part of your business that you can use to improve your capacity for competing with larger organizations and enterprises, even if you are a small team working with local clients. Today, we want to discuss four crucial technologies that any small business needs in order to be as efficient, effective, and most of all, competitive, as possible.

Customer Relationship Management Technology

A CRM tool is a powerful investment that can help you manage the various relationships your business forms with past, present, and future customers. CRMs also provide tools that can help you manage resources on projects, time tracking software, and project management tools that can help different departments collaborate, and it’s all accomplished through a simple, easy-to-use interface.

Human Resources Software

Human resources as a department has been involved with improving the quality of the work experience for individuals and aiding in keeping a business running effectively, and now that technology allows for it, HR workers have better tools at hand to help them perform their tasks. Online platforms that allow for talent recruitment, time tracking, account management, and payroll give HR departments more tools than ever before. The processes and communications involved between HR and your employees are also streamlined, making form acquisition for regulatory needs easier than ever. Furthermore, HR software also provides plenty of opportunities to review data and make better decisions as a result.

Payment Method Flexibility

Businesses that provide people and companies with more ways to pay will always be reviewed more favorably, and with options like mobile wallets, contactless payments, and credit card payments (swipe or tap pay), customers have more ways to pay for your goods and services. Restaurants are a perfect example of this, as online ordering has allowed them to offer their services and products in new and convenient ways.

Advanced Data Security Tools

Many small and medium-sized businesses struggle with cybersecurity, and it’s easy to understand why. Considering how much time, effort, capital, and expertise goes into hiring security professionals and maintaining a secure infrastructure, it’s no small wonder. Investing in the right tools, though, doesn’t have to be expensive, and the ability to protect your reputation and customer data is invaluable, to say the least.

First Column IT makes all of these technologies affordable and easy to implement through our managed IT services model. To learn more about what we can do for your business, call us today at (571) 470-5594.

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