Welcome to the First Column IT Tech Blog

HomeBlog
Cybersecurity Lessons From an NFL Draft Day Prank

Cybersecurity Lessons From an NFL Draft Day Prank

May 14, 2025

Sometimes, a real-world event vividly illustrates the importance of digital security basics. The recent NFL draft provided just such a case, involving an unlocked iPad, a prank call, and significant consequences.

The story centers around Shedeur Sanders, a highly anticipated draft prospect, and Jeff Ulbrich, the Atlanta Falcons' Defensive Coordinator. To maintain security during the draft, prospects use special phone numbers known only to NFL teams. Ulbrich had this sensitive contact list stored on his iPad.

Days before the draft, Ulbrich's son, Jax, used the unlocked iPad, discovered Sanders' private number, and recorded it. On draft day, Jax and a friend used the number to prank Sanders, posing as the New Orleans Saints GM, claiming they were about to draft him. This prank came as Sanders experienced a draft-day slide, falling from a projected first-round pick to the 144th selection; in the fifth round.

The incident didn't stay private. Video emerged, leading to Jax Ulbrich issuing a public apology. More tangibly, the NFL fined Jeff Ulbrich $100,000 and the Falcons organization $250,000 for the security lapse. Beyond the fines, the event potentially cost Sanders millions (the salary difference between early and later picks is vast) and undoubtedly created trust issues within the Falcons organization.

Lessons Beyond the Gridiron

There are lessons here that are relevant for any business; not just billion-dollar sports franchises. What can you learn from this NFL fumble? Here are a few things: 

  • The imperative of authentication - An unlocked device containing sensitive information was the root cause. Every phone, tablet, and computer, particularly those used for work, needs robust password protection or other authentication methods.
  • Access control matters - The NFL's system of secret numbers aimed for limited access. However, that sensitive data wasn't secured on the coordinator's device. Businesses must ensure data access is restricted and protected wherever it's stored or accessed.
  • Recognizing deception - The prank call, using impersonation for deceptive purposes, is functionally similar to a phishing attack. It's a potent reminder to treat unexpected communications with caution and verify requests through established channels.

This situation demonstrates that even simple security oversights can have costly and far-reaching consequences, regardless of the industry.

If you would like help establishing a cybersecurity strategy that aims to keep downtime to a minimum and help you get your hands on beneficial software and strategies that you may not have at the moment, give First Column IT a call today at (571) 470-5594.

‍

Previous Post
June 12, 2024
The State of the IoT for Businesses in 2024
The Internet of Things (IoT) is no longer a futuristic concept. It's here, and it's transforming the way businesses operate in 2024. From manufacturing to healthcare, IoT applications are making waves. They're enabling real-time data collection and analysis, leading to smarter decision-making. 
June 10, 2024
Smart Devices on Your Network? Here's How to Deal with Them
Businesses everywhere are adding smart devices to their IT, and for good reason. They offer convenience and efficiency but can pose a significant network security risk. These devices, part of the Internet of Things (IoT), often lack robust security features. This makes them an attractive target for cybercriminals.
June 7, 2024
Co-Managed IT Can Help Alleviate Some Technology Troubles
If your organization has an internal IT department, chances are they're managing a complex infrastructure while being understaffed and overworked. This isn't a criticism; it's simply the reality for many SMBs (we understand this well). We can ease the burden on your IT team and streamline your technology management.

Have a project in mind?

Start with our free consultation. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here