Welcome to the First Column IT Tech Blog

HomeBlog
Cybersecurity Lessons From an NFL Draft Day Prank

Cybersecurity Lessons From an NFL Draft Day Prank

May 14, 2025

Sometimes, a real-world event vividly illustrates the importance of digital security basics. The recent NFL draft provided just such a case, involving an unlocked iPad, a prank call, and significant consequences.

The story centers around Shedeur Sanders, a highly anticipated draft prospect, and Jeff Ulbrich, the Atlanta Falcons' Defensive Coordinator. To maintain security during the draft, prospects use special phone numbers known only to NFL teams. Ulbrich had this sensitive contact list stored on his iPad.

Days before the draft, Ulbrich's son, Jax, used the unlocked iPad, discovered Sanders' private number, and recorded it. On draft day, Jax and a friend used the number to prank Sanders, posing as the New Orleans Saints GM, claiming they were about to draft him. This prank came as Sanders experienced a draft-day slide, falling from a projected first-round pick to the 144th selection; in the fifth round.

The incident didn't stay private. Video emerged, leading to Jax Ulbrich issuing a public apology. More tangibly, the NFL fined Jeff Ulbrich $100,000 and the Falcons organization $250,000 for the security lapse. Beyond the fines, the event potentially cost Sanders millions (the salary difference between early and later picks is vast) and undoubtedly created trust issues within the Falcons organization.

Lessons Beyond the Gridiron

There are lessons here that are relevant for any business; not just billion-dollar sports franchises. What can you learn from this NFL fumble? Here are a few things: 

  • The imperative of authentication - An unlocked device containing sensitive information was the root cause. Every phone, tablet, and computer, particularly those used for work, needs robust password protection or other authentication methods.
  • Access control matters - The NFL's system of secret numbers aimed for limited access. However, that sensitive data wasn't secured on the coordinator's device. Businesses must ensure data access is restricted and protected wherever it's stored or accessed.
  • Recognizing deception - The prank call, using impersonation for deceptive purposes, is functionally similar to a phishing attack. It's a potent reminder to treat unexpected communications with caution and verify requests through established channels.

This situation demonstrates that even simple security oversights can have costly and far-reaching consequences, regardless of the industry.

If you would like help establishing a cybersecurity strategy that aims to keep downtime to a minimum and help you get your hands on beneficial software and strategies that you may not have at the moment, give First Column IT a call today at (571) 470-5594.

‍

Previous Post
September 4, 2023
Inefficiency Can Cripple Your Business. Here Are Two Tools That Can Keep Business Moving
Inefficiency can be a real killer for a business’ ability to take in revenue, but sometimes it seems like this lack of continuity can be unavoidable. It isn’t. Technology can go a long way toward helping you build more efficient processes. In this week’s blog, we discuss a couple of key pieces of technology used by many small businesses to keep their processes streamlined.
September 1, 2023
Are Managed Services All They’re Cracked Up to Be?
Spoiler alert: They certainly are.Ever since the advent of Internet connectivity enabled the managed service model to develop, Managed IT Service Providers (MSPs) have been able to deliver a uniquely beneficial service to businesses of all sizes. If you’re on the fence about working with an MSP, we have a few reasons that you may just want to do so.
August 30, 2023
Your Business’ Swiss Army Phone
Mobile devices, mainly smartphones, have become an indispensable tool for people to stay connected and to get things done on the go. While they can be a source of distraction, when used wisely, mobile devices can significantly enhance productivity. Let’s explore some practical tips on how to leverage the potential of your mobile device to maximize your efficiency and achieve your goals.

Have a project in mind?

Start with our free consultation. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here