Welcome to the First Column IT Tech Blog

HomeBlog
Cybersecurity Lessons From an NFL Draft Day Prank

Cybersecurity Lessons From an NFL Draft Day Prank

May 14, 2025

Sometimes, a real-world event vividly illustrates the importance of digital security basics. The recent NFL draft provided just such a case, involving an unlocked iPad, a prank call, and significant consequences.

The story centers around Shedeur Sanders, a highly anticipated draft prospect, and Jeff Ulbrich, the Atlanta Falcons' Defensive Coordinator. To maintain security during the draft, prospects use special phone numbers known only to NFL teams. Ulbrich had this sensitive contact list stored on his iPad.

Days before the draft, Ulbrich's son, Jax, used the unlocked iPad, discovered Sanders' private number, and recorded it. On draft day, Jax and a friend used the number to prank Sanders, posing as the New Orleans Saints GM, claiming they were about to draft him. This prank came as Sanders experienced a draft-day slide, falling from a projected first-round pick to the 144th selection; in the fifth round.

The incident didn't stay private. Video emerged, leading to Jax Ulbrich issuing a public apology. More tangibly, the NFL fined Jeff Ulbrich $100,000 and the Falcons organization $250,000 for the security lapse. Beyond the fines, the event potentially cost Sanders millions (the salary difference between early and later picks is vast) and undoubtedly created trust issues within the Falcons organization.

Lessons Beyond the Gridiron

There are lessons here that are relevant for any business; not just billion-dollar sports franchises. What can you learn from this NFL fumble? Here are a few things: 

  • The imperative of authentication - An unlocked device containing sensitive information was the root cause. Every phone, tablet, and computer, particularly those used for work, needs robust password protection or other authentication methods.
  • Access control matters - The NFL's system of secret numbers aimed for limited access. However, that sensitive data wasn't secured on the coordinator's device. Businesses must ensure data access is restricted and protected wherever it's stored or accessed.
  • Recognizing deception - The prank call, using impersonation for deceptive purposes, is functionally similar to a phishing attack. It's a potent reminder to treat unexpected communications with caution and verify requests through established channels.

This situation demonstrates that even simple security oversights can have costly and far-reaching consequences, regardless of the industry.

If you would like help establishing a cybersecurity strategy that aims to keep downtime to a minimum and help you get your hands on beneficial software and strategies that you may not have at the moment, give First Column IT a call today at (571) 470-5594.

‍

Previous Post
January 21, 2023
The IoT is Intriguing, but is it Right for You?
The Internet of Things has been one of the most talked about technologies over the last decade. So much so, that many businesses want to do what they can to utilize this new technology for the betterment of their business. The Internet of Things, however, can have positive and negative effects on your business. In this month's newsletter, we'll take a look at the good and bad the IoT can provide for your business.
January 20, 2023
It’s Not Worth Having a Backup Solution if it Doesn’t Follow These Fundamental Rules
We focus pretty heavily on data backup as an important solution that all businesses should use, and for good reason. It can be all the difference between losing your business’ future or preserving it. We know you don’t like to hear it, but investing in a proper data backup solution is well worth the cost, even if you never have to use it.
January 19, 2023
How Data Gets Stolen (Even When Security Measures are in Place)
We talk a lot about best practices that you and your entire workforce need to follow in order to protect yourself, your business, and your customers from data theft. From ensuring that you have strong, unique passwords and making sure two-factor or multi-factor authentication is applied to all of your accounts, to keeping your endpoints updated, a lot of prevention is considered the barest necessities of cybersecurity. It’s worth understanding just how clever cybercriminals are, and just how easy it is to slip up and lose control over your own information.

Have a project in mind?

Start with our free consultation. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here