Welcome to the First Column IT Tech Blog

HomeBlog
Cybersecurity Lessons From an NFL Draft Day Prank

Cybersecurity Lessons From an NFL Draft Day Prank

May 14, 2025

Sometimes, a real-world event vividly illustrates the importance of digital security basics. The recent NFL draft provided just such a case, involving an unlocked iPad, a prank call, and significant consequences.

The story centers around Shedeur Sanders, a highly anticipated draft prospect, and Jeff Ulbrich, the Atlanta Falcons' Defensive Coordinator. To maintain security during the draft, prospects use special phone numbers known only to NFL teams. Ulbrich had this sensitive contact list stored on his iPad.

Days before the draft, Ulbrich's son, Jax, used the unlocked iPad, discovered Sanders' private number, and recorded it. On draft day, Jax and a friend used the number to prank Sanders, posing as the New Orleans Saints GM, claiming they were about to draft him. This prank came as Sanders experienced a draft-day slide, falling from a projected first-round pick to the 144th selection; in the fifth round.

The incident didn't stay private. Video emerged, leading to Jax Ulbrich issuing a public apology. More tangibly, the NFL fined Jeff Ulbrich $100,000 and the Falcons organization $250,000 for the security lapse. Beyond the fines, the event potentially cost Sanders millions (the salary difference between early and later picks is vast) and undoubtedly created trust issues within the Falcons organization.

Lessons Beyond the Gridiron

There are lessons here that are relevant for any business; not just billion-dollar sports franchises. What can you learn from this NFL fumble? Here are a few things: 

  • The imperative of authentication - An unlocked device containing sensitive information was the root cause. Every phone, tablet, and computer, particularly those used for work, needs robust password protection or other authentication methods.
  • Access control matters - The NFL's system of secret numbers aimed for limited access. However, that sensitive data wasn't secured on the coordinator's device. Businesses must ensure data access is restricted and protected wherever it's stored or accessed.
  • Recognizing deception - The prank call, using impersonation for deceptive purposes, is functionally similar to a phishing attack. It's a potent reminder to treat unexpected communications with caution and verify requests through established channels.

This situation demonstrates that even simple security oversights can have costly and far-reaching consequences, regardless of the industry.

If you would like help establishing a cybersecurity strategy that aims to keep downtime to a minimum and help you get your hands on beneficial software and strategies that you may not have at the moment, give First Column IT a call today at (571) 470-5594.

‍

Previous Post
November 20, 2023
A VPN Can Be a Useful Tool in Your Cybersecurity Efforts
It can’t come as a surprise that businesses are starting to grow concerned about the potential of getting hit by a cyberattack. Just look at what's happening out there. Literally millions of hackers trying to enter, steal, and sell your business’ data. To help protect their data, businesses should consider the adoption of a Virtual Private Network (VPN), which adeptly conceals data during its transit. Let's take a look into some of the most compelling reasons why your business should embrace the use of a VPN.
November 17, 2023
With Cybercriminals Utilizing Psychology, You Need To As Well
Psychology—the scientific study of the mind and behavior—can provide some significant insights into which actions will ultimately be most beneficial to your company. What message will most effectively reach your clients, how can you inspire more motivation amongst your team, and what can you do to reach your goals more effectively?
November 15, 2023
4 Ways to Get More Productivity Out of Your Smartphone
Smartphones are incredible productivity tools that anyone can take advantage of for personal computing or business purposes. Thanks to the large amount of mobile applications available, there are countless ways that people can reimagine various aspects of their lives for the better. To help you out, we’ve put together four of our favorite smartphone tips that you might find useful.

Have a project in mind?

Start with our free consultation. We will provide a detailed proposal and firm quote based on your specific IT support needs. All at a predictable monthly cost per seat.
Free Consultation - Sign Up Here